The Best Natural and Organic Makeup Brands: Clean Beauty for a Healthier You
In recent years, there has been a significant shift towards natural and organic beauty products. As consumers become more aware of the ingredients in their skincare and makeup, many are choosing clean beauty brands that prioritize non-toxic, sustainable, and cruelty-free ingredients. Whether you’re looking for eco-friendly packaging, plant-based formulas, or simply makeup that’s kind to your skin, there are plenty of excellent options available. Here, we explore some of the best natural and organic makeup brands that offer high-quality, clean beauty products.
1. Ilia Beauty
Known for its skin-loving formulas and sleek packaging, Ilia Beauty is a leader in the clean beauty movement. The brand focuses on creating makeup that not only enhances your appearance but also nurtures your skin. Their products contain a blend of organic botanicals and are free from parabens, sulfates, and phthalates.
Must-Try Products:
- Super Serum Skin Tint SPF 40: A lightweight, hydrating foundation that offers sun protection while evening out skin tone.
- Limitless Lash Mascara: A lengthening and volumizing mascara made with organic beeswax and shea butter.
Best For: Those who want skincare-infused makeup with high-performance results.
2. RMS Beauty
Founded by makeup artist Rose-Marie Swift, RMS Beauty focuses on pure, raw, food-grade ingredients that are designed to nourish the skin. The brand is particularly known for its creamy, versatile formulas that create a glowing, natural finish. All RMS products are free of synthetic chemicals and preservatives, making them ideal for sensitive skin.
Must-Try Products:
- “Un” Cover-Up: A cult-favorite concealer that doubles as a light foundation, providing dewy, buildable coverage.
- Living Luminizer: A hydrating highlighter that gives the skin a radiant, dewy glow without any glitter.
Best For: Fans of minimal, no-makeup makeup looks.
3. Kosas
Kosas is a brand that merges clean beauty with innovative, high-performance formulas. Their products are cruelty-free, gluten-free, and made without parabens, silicones, or synthetic fragrances. Kosas is also known for creating multitasking products that simplify your beauty routine.
Must-Try Products:
- Tinted Face Oil: A lightweight foundation that feels like skincare, offering a natural, radiant finish.
- Revealer Concealer: A creamy, brightening concealer infused with ingredients like caffeine and hyaluronic acid to depuff and hydrate.
Best For: Those seeking multi-purpose products that feel weightless and look natural.
4. Alima Pure
Alima Pure specializes in minimalistic, clean beauty with a focus on natural ingredients and eco-friendly packaging. The brand offers a wide range of shades for different skin tones and is committed to carbon-neutral shipping and refillable packaging. Their makeup is free from synthetic dyes, fragrances, and other harmful chemicals.
Must-Try Products:
- Satin Matte Foundation: A loose powder mineral foundation that offers buildable, medium-to-full coverage with a natural finish.
- Pressed Eyeshadow: Highly pigmented and available in various shades, these eyeshadows are talc-free and gentle on the skin.
Best For: Makeup minimalists who prefer a powder-based routine.
5. 100% Pure
As the name suggests, 100% Pure is dedicated to using the most natural, organic ingredients in its products. Their cosmetics are made with fruit pigments, meaning their colorants come from natural sources like berries and vegetables rather than synthetic dyes. The brand is also vegan and cruelty-free.
Must-Try Products:
- Fruit Pigmented® Lip Glaze: A nourishing lipstick made with antioxidant-rich fruit pigments that provide beautiful, vibrant color.
- 2nd Skin Foundation: A serum-based foundation made with olive squalane, offering sheer to medium coverage that mimics the texture of skin.
Best For: Those looking for vegan and fruit-pigmented makeup.
6. Juice Beauty
Juice Beauty is one of the pioneers of organic makeup. Their products are formulated with certified organic ingredients, and they are free of harmful chemicals like parabens, petroleum, and artificial dyes. The brand also emphasizes sustainability, using solar power in their manufacturing processes and eco-friendly packaging.
Must-Try Products:
- Phyto-Pigments Flawless Serum Foundation: A lightweight, medium-coverage foundation made with plant-based pigments and anti-aging benefits.
- Last Looks Cream Blush: A dewy, buildable blush made with organic shea butter and grapeseed oil.
Best For: Eco-conscious beauty lovers who want skincare benefits in their makeup.
7. W3LL PEOPLE
W3LL PEOPLE combines dermatologist-developed, plant-based formulas with performance-driven makeup. Their products are EWG-verified, meaning they meet the highest standards for health and safety. The brand focuses on creating clean, green cosmetics that deliver on performance without harmful chemicals.
Must-Try Products:
- Bio Tint Multi-Action Moisturizer SPF 30: A tinted moisturizer with broad-spectrum sun protection and hydrating benefits.
- Expressionist Pro Mascara: A plant-based, lengthening mascara that is safe for sensitive eyes.
Best For: Grooms who want clean, dermatologist-approved makeup.
8. Ere Perez
This Australian brand uses powerful botanical ingredients like aloe vera, carrots, and quinoa to create makeup that is good for both your skin and the environment. Ere Perez is known for its clean formulas that are free from parabens, phthalates, and synthetic fragrances, making them suitable for sensitive skin types.
Must-Try Products:
- Natural Almond Mascara: A gentle, non-irritating mascara made with almond oil to nourish lashes.
- Oat Milk Foundation: A nourishing, full-coverage foundation that hydrates and soothes the skin.
Best For: Sensitive skin and lovers of nature-based beauty products.
Conclusion
The clean beauty movement has taken the makeup world by storm, and with good reason. Natural and organic makeup brands not only provide safer, healthier products for your skin, but they also contribute to a more sustainable and eco-friendly beauty industry. Whether you’re seeking a lightweight, dewy finish or bold, pigmented colors, the world of clean beauty offers endless possibilities for a radiant, natural look that feels as good as it looks.
